The E-myth revisited - Why most small business don't work and what to do about it, by Michael Gerber

Book recommendation

The E-myth shows you how to work on your business, not in it. First published in 1985, 3rd edition revised in 1995

“The primary purpose of your life is NOT to serve your business. The purpose of your business is to serve your life.”

Why?

Simply written with explanations via storytelling, with the underlying premise that businesses fail because of the mistakes and false assumptions of the owner.

The E-Myth Revisited

3rd Edition – Why Most Small Businesses Don’t Work and What to Do About It

By: Michael E Gerber